Curriculum
Course:
Advanced Lead Generation
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Curriculum
Advanced Lead Generation
Module 1. Identifying Your Leads And Defining Your Sales Funnel
0/3
Define Your Leads
Video lesson
Identify Your Funnel Stages
Video lesson
Create Lead Hand-Off Rules
Video lesson
Module 2. Developing Your Lead Generation Strategy
0/8
Define Your Key Goals And Metrics
Video lesson
Decide Between A Lead Or Account-Based StrategyDecide Between A Lead Or Account-Based Strategy
Video lesson
Decide Between Lbm And Abm
Video lesson
Lead Generation Plan, Part 1
Video lesson
Lead Generation Plan, Part 2
Video lesson
Preview
Build Your Lead Generation Team
Video lesson
Align Organizational Stakeholders
Video lesson
Preview
Choose Your Lead Generation Technology
Video lesson
Module 3. Generating Leads With Inbound Marketing
0/7
Build Content To Attract Your Leads
Video lesson
Optimize Your Website For Lead Generation
Video lesson
Website Testing
Video lesson
Develop A Blog That Generates Inbound Leads
Video lesson
Generate Leads With Social Media
Video lesson
Create An Seo Strategy To Maximize Traffic
Video lesson
Leverage Industry Influencers
Video lesson
Module 4. Targeting Your Approach With Outbound Marketing
0/10
Use Paid Ads To Target Your Key Buyers
Video lesson
Preview
Tracking Your Ad Performance
Video lesson
Increase Visibility Through In-Person Events
Video lesson
Increase Visibility Through Virtual Events
Video lesson
Event Promotion
Video lesson
Email Marketing To Accelerate Leads To Customers
Video lesson
Vendor Sponsored Email Marketing To Grow Your List
Video lesson
Target The Right Buyers With Content Syndication
Video lesson
Create A Personalized Experience With Direct Mail
Video lesson
Work With Inside Sales To Qualify Your LeadsWork With Inside Sales To Qualify Your Leads
Video lesson
Preview
Module 5. Measuring And Testing Your Lead Generation Programs
0/3
Test And Optimize Your Campaigns
Video lesson
Measure Your Lead Generation Campaigns
Video lesson
Marketing Attribution Reporting
Video lesson
Video lesson
Align Organizational Stakeholders
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