- Description
- Curriculum
Module 1. The Context for Globalization
Module 2. Globalizing Market Presence
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4Prioritizing across markets
Prioritizing across markets
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5Prioritizing across country markets
Prioritizing across country markets
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6Entering a new market safely
Entering a new market safely
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7Joint venture success strategies
Joint venture success strategies
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8Local adaptation versus global consistency
Local adaptation versus global consistency
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9Emerging markets and frugal innovation
Emerging markets and frugal innovation
Module 3. Leveraging Global Resources
Module 4. Consider Your Global Journey