Get started on your networking plan

– Too often, networking gets a bad rap. It’s viewed as transactional and sleazy, when in fact, if it’s done right, it’s the opposite. It’s building long-term, mutually beneficial relationships. In this course, we started out by talking about networking with integrity, from identifying your most critical contacts, to building a real connection and finding ways to give back. Then, we turned to the strategies around networking in person, from which events to attend, to how to make time for it all, to how to host your own event. Finally, inescapable these days, we discussed networking online, including how to network through social media, to the networking benefits of social media, to the art of followup. Now, it’s time for you to get started. Begin by prioritizing your top contacts, the top 10, 50, and 100 people who can make a difference in your business. Literally, go through your address book and do it. Next, think about how you’ll work to deepen your relationship with that person. Maybe it’s inviting them to join you at a networking event, or sending them periodic emails to say hello or offer congratulations. And for each, it’s also important to think about ways you can offer value and give back. It could be anything from advice on search engine optimization to tango lessons, or doing an informational interview with their son. But look for ways to give to those who matter to you. That will create a positive cycle that will strengthen your network and ultimately make your business more successful. It’s my hope that this course has made networking seem a little less intimidating or phony and a lot more real and more fun. That’s what will really help your business and your career.