This course is designed for marketing professionals, business owners, and individuals seeking to elevate their lead generation efforts to an advanced level. Participants will delve into cutting-edge strategies, tools, and tactics aimed at optimizing lead acquisition, nurturing, and conversion
Module 1. Identifying Your Leads And Defining Your Sales Funnel
Module 2. Developing Your Lead Generation Strategy
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4
Define Your Key Goals And MetricsDefine Your Key Goals And Metrics
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5
Decide Between A Lead Or Account-Based StrategyDecide Between A Lead Or Account-Based Strategy
Decide Between A Lead Or Account-Based Strategy
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6
Decide Between Lbm And Abm
Decide Between Lbm And Abm
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7
Lead Generation Plan, Part 1
Lead Generation Plan, Part 1
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8
Lead Generation Plan, Part 2
Lead Generation Plan, Part 2
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9
Build Your Lead Generation Team
Build Your Lead Generation Team
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10
Align Organizational Stakeholders
Align Organizational Stakeholders
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11
Choose Your Lead Generation Technology
Choose Your Lead Generation Technology
Module 3. Generating Leads With Inbound Marketing
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12
Build Content To Attract Your Leads
Build Content To Attract Your Leads
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13
Optimize Your Website For Lead Generation
Optimize Your Website For Lead Generation
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14
Website Testing
Website Testing
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15
Develop A Blog That Generates Inbound Leads
Develop A Blog That Generates Inbound Leads
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16
Generate Leads With Social Media
Generate Leads With Social Media
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17
Create An Seo Strategy To Maximize Traffic
Create An Seo Strategy To Maximize Traffic
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18
Leverage Industry Influencers
Leverage Industry Influencers
Module 4. Targeting Your Approach With Outbound Marketing
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19
Use Paid Ads To Target Your Key Buyers
Use Paid Ads To Target Your Key Buyers
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20
Tracking Your Ad Performance
Tracking Your Ad Performance
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21
Increase Visibility Through In-Person Events
Increase Visibility Through In-Person Events
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22
Increase Visibility Through Virtual Events
Increase Visibility Through Virtual Events
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23
Event Promotion
Event Promotion
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24
Email Marketing To Accelerate Leads To Customers
Email Marketing To Accelerate Leads To Customers
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25
Vendor Sponsored Email Marketing To Grow Your List
Vendor Sponsored Email Marketing To Grow Your List
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26
Target The Right Buyers With Content Syndication
Target The Right Buyers With Content Syndication
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27
Create A Personalized Experience With Direct Mail
Create A Personalized Experience With Direct Mail
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28
Work With Inside Sales To Qualify Your LeadsWork With Inside Sales To Qualify Your Leads
Work With Inside Sales To Qualify Your Leads
Module 5. Measuring And Testing Your Lead Generation Programs
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